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Shop New York City

Celebrating small businesses in New York, local artist Federico Massa partnered with The Hartford to create a Mural in the DUMBO neighborhood.

New York

“Surrounded by cobblestone streets and dramatic architecture left over from its industrial days. DUMBO features art galleries, independent bookshops, boutiques, confectionaries, and co-working spaces where startups thrive. Also, when you walk around, you can’t miss the stunning Manhattan views from the Brooklyn Bridge.”

- Federico Massa, Mural Artist

Federico‘s New York Picks


Union Pizza Works

Celebrating our Italian heritage through quality food and warm hospitality. We prepare wood fired pizza, fresh homemade pastas, salads and vegetables from local farms and producers, salumi and formaggi, and a curated selection of natural Italian wines and liquors.


Unregular Pizza

A Roman style pizzeria situated in Union Sq. This tiny gem offers 72h leavened pizzas loaded with delicious toppings.



Experimental pizza parlor and media.


Tortilleria Mexicana Los Hermanos

“For tacos and quesadillas - very authentic Mexican food.”



The dream of our beloved founder Pablo was to run a restaurant full of good vibes, laughter, friends, amazing food and unlimited rosé . . . . He created it, and we proudly keep it going in his memory. Come hang, we want you to be a part of our Familia.


Anchored Inn

Local bar with craft beer & shots, Mexican-American pub food & funky decor such as velvet paintings.


Lella Alimentari

“Best piadina in town.”


To The World Farm

“The market is run by a lovely and very friendly Korean / Argentinian family, the selection, quality, and test of their products it’s very very legit, ask for my friend Armando.”


Artist & Craftsman Supply

“If you want to get creative, here is where you can find your supplies to make your magic.”


Crest Hardware Store

“I always enjoy it when I spend time at Crest Hardware Store, they have any imaginable tools and hardware.”

Explore the Area