Shop Local Resources

The Hartford is committed to supporting small businesses because we believe shopping local helps keep our communities and our economy strong. Explore below to see what we’re doing and how you can be a part of this important mission.

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Shop Local Today

Looking for a store, restaurant or other business near you? Our new directory includes information about services such as curbside delivery and contactless payments that you may find helpful. 

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Giving Back

We believe that people are capable of achieving amazing things with the right encouragement and support. That’s why we’ve partnered with partnered with Main Street America to establish a new grant program to support small businesses as they enter the next phases of reopening across the country. 

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Get Involved

Are you someone who loves all things local? Consider becoming a small business champion. This program, founded by our partner, Thank You Small Business, will help you celebrate the small business owners you love.

Thank You to Our Partners

Thank you small business
We Love small business
Main Street America

Shop local and make an impact in your community.

Search the Directory
pet-store

The Shop Local Directory

We want to help customers find your local business. Our digital small business directory includes information about services—such as curbside delivery and touchless payments—that may be relevant in a phased opening environment. Add your store or restaurant and let customers know you’re open!

Woman shopping

Giving Back

We believe that people are capable of achieving amazing things with the right encouragement and support. That’s why we’ve partnered with partnered with Main Street America to establish a new grant program to support small businesses as they enter the next phases of reopening across the country. 

Hart Mob

Big Hart for Small Business

Since 2008, The Hartford’s HartMob program brings together the company’s employees, along with their friends and family, to become customers of the small businesses it insures. Whether in-person, online or through pop-up events in the office, employees show their support for the company’s small business customers by purchasing their products and services, and sharing experiences through their personal and social networks.

Thank You to Our Partners

Thank you small business
We Love small business
Main Street America

Insights and advice to help your small business:

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Article

How small businesses can use eCommerce to boost sales during COVID-19

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Article

Small Business Assistance Guide: COVID-19 Resources and Relief Options

Woman looking at social media on her phone

Article

The Basics of Social Media Marketing for Small Business

Is your business in the directory?

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